Green Advertising and Corporate Image of Oil Producing Firms in Nigeria
Vol.3, Issue 2
This study examined the relationship between green advertising and corporate image of oil producing firms in Nigeria. The correlation survey research design was adopted. Data were collected from managers and marketers of ten (10) oil producing firms in Rivers State. A sample of 100 respondents was selected from a population of the study using simple random sampling technique. The sample size was determined mathematically using the Taro Yamen’s formula. A questionnaire which was structured on a four point rating scale was used as the main instrument for data collection. The data collected were analyzed using descriptive statistics such as percentage and frequency analysis, mean and standard deviation, while the formulated hypotheses were tested using the Spearman Rank Order Correlation. A computer software program known as SPSS 21.0 version was used to correlate the data on the study variables. The findings revealed that product orientation has a significant relationship with corporate image. The study also found a significant relationship between process orientation and corporate image. A significant relationship was also reported between image orientation and corporate image. The study also found a significant relationship between environmental facts and corporate image. From the findings, it was concluded that green advertising significantly enhance corporate image of oil producing firms in Rivers State. Based on the above drawn conclusion, it was recommended that oil producing firms in Nigeria especially those in Rivers State should practice green advertising as it would enhance their corporate image.
