Effect of Service Staff Hygiene on Customer Patronage of Restaurants in Port Harcourt
Vol. 4 Issue 1
The aim of this study was to ascertain the extent of the relationship between Service Staff Hygiene and Customer Patronage of Restaurants in Port Harcourt. This study adopted causal research, involving cross sectional survey design and used structured copies of questionnaire. The instrument contained 25 item questions weighted with 5-point Likert measurement scale to collect data from Three Hundred and Eighty-Four (384) customers of restaurants in Port Harcourt which constituted the sample size as drawn from the infinite population. The internal consistency of the measuring item was subjected to test of reliability using Cronbach alpha tool at 0.70 as a benchmark for acceptance (Nunnally 1978). Regression analyses was adopted as analytical tools for data analyses. The study unveiled a very strong relationship between Service Staff Hygiene and customer retention and customer commitment. This study therefore concluded that increased customer patronage in the restaurant sector can be achieved if Service Staff Hygiene is improved by restaurant owners.
