Competitors Intelligence and Organizational Effectiveness of Foods and Beverages Manufacturing firms of South-South, Nigeria.
Vol.6 Issue 1
Competitors’ intelligence plays a great role in determining organizational effectiveness in food and beverages manufacturing firms in the South-South, Nigeria. The study looks at organizational effectiveness from goal attainment, strategic constituency satisfaction and systems alignment and went on to explain competitors’ intelligence. The purpose for the study is to evaluate the influence of competitors’ intelligence on organizational effectiveness. The study applies the competitive heterogeneity theory to aid in the explanation of the basic concepts of the study. In solving the problem of social loafing and problems of getting quality information, the quantitative method of data analysis was adopted; primary and secondary sources of data was used for the study and finally the study was aided with SPSS version 21.0. After a thorough review on competitor’s intelligence and organizational effectiveness of food and beverage companies in the South-South Nigeria, the study found that an effective organization will be highly smart in applying their competitors’ intelligence. Based on the findings, the study concludes that competitor’s intelligence has a thoughtful influence on organizational effectiveness. Finally, the study recommend that managers should catalyze organizational effectiveness processes or behaviour through the building of prerequisite values of ethical and legal competitor’s intelligence strategies which relates to corporate and business-level strategies.
