Competency and Sustainable Competitive Advantage of Telecommunication Firms in Nigeria
Vol.6 Issue 2
The purpose of this study was to investigate the relationship between competency and sustainable competitive advantage of the telecommunication firms in Nigeria. The research design adopted is the cross-sectional survey. The population of the study is the four telecommunication firms in Nigeria, namely; MTN, GLO, AITEL and 9Mobile. The data used was primary data. The population of the staff covered 133 staff of the category of regional manager, heads of customer care and, and shop supervisors of the four telecommu8nication firms in Nigeria. The researcher adopted the entire population which is known as census method. A total of 133 questionnaires were administered to the respondents and 109 were successfully used for the study. The primary data involved the distribution of questionnaire to the four telecommunication firms under study. The hypothesis was tested at a significant level of 0.05 using the analytical tool. The findings of the study revealed that competency have a strong and positive relationship with sustainable competitive advantage and measures of innovativeness and quality consistency. Therefore, the study concluded that competency capability is necessary in the telecommunication firms in Nigeria as competency and a skill is what required and expected telecommunication firms to function effectively are. The study recommends that the telecom firms should develop core competencies for their human resource as a strategic tool to enhance organizational performance and expand their empirical knowledge in the context of the telecommunication industry.
