Impact of Information Quality on E-Customer Loyalty in Nigerian Online Shopping
Vol.6 Issue 3
This study investigated impact of information quality on e-customer loyalty in Nigerian online shopping. The study adopted a correlational survey research design in a non-contrived setting. Both primary and secondary methods of data collection were employed to obtain relevant data for analysis. The instrument of data collection employed was the questionnaire. The study population comprised 88,255,299 online customers drawn from within the Nigerian online shopping sector. The study sample size was 389 and this was determined through the use of Taro Yameni sampling technique. The data was analyzed using the Pearson Product Moment Correlation technique through the aid of Statistical Package for Social Science (SPSS) version 23.0. The result of the findings revealed existence of significant and positive relationship between information quality and e-customer loyalty in Nigerian online shopping. The study concluded that information quality has significant and positive relationship with e-customer loyalty in Nigerian online shopping, which means that information quality strongly predicts behavior in e-loyalty within the Nigerian online shopping. Based on the conclusion, the study recommended that Nigerian online shops should provide step by step approach for order placement in an accurate and commendable manner in order to boost repeat purchase and customer acquisition; Nigerian online shops should also create relevant and secured information that is valid by the customer standard in order to improve their customer loyalty.
