Impact of Recycling and Marketing Effectiveness of Food and Beverages Firms in Nigeria.
Vol. 5 Issue 1
The study examined the relationship between recycling and marketing effectiveness of food and beverages firms in Rivers state, Nigeria. An extensive literature review was carried out covering the study variable and measure. The study adopted cross-sectional survey framework. Fourteen (14) food and beverage firms in Nigeria, listed in the Nigerian Stock Exchange Facts Book of 2017/2018 constituted the population of our study. Eighty-Four (84) respondents were drawn from the Fourteen (14) food and beverage firms under review. A self-administered, structured questionnaire was employed to obtain primary data and data was analyzed. The research hypotheses were tested with the Pearson product moment correlation statistical tool to establish the degree of relationship. The reliability of the research instrument was tested using the Cronbach’s Alpha which revealed that all the scores of the variables satisfied the standard Cronbach’s Alpha threshold of 0.7. With the aid of the statistical package of social sciences software (SPSS) version 20.0, frequencies were computed to establish the sample characteristics. The study found that; recycling is positively and significantly related to marketing effectiveness. Based on the results of the analysis, the paper concludes that recycling has a positive and significant relationship with marketing effectiveness. The paper therefore, recommends that; effort should be made by the organizations in the food and beverages industry to develop better understanding of recycling strategies as a matter of necessity.
