Normative Pressure of Institutional Isomorphism: A recipe for Survivability of Telecommunication Firms in Nigeria
Vol.6 Issue 1
This study empirically investigated the interlace between normative pressure of institutional isomorphism and survivability of telecommunication firms in Nigeria. The theoretical foundation of the study was based on the organizational embeddedness. The study adopted the cross-sectional survey in its design. However, the population of the study covered 198 executive and managerial staff of the four telecommunication firms in Nigeria. Given the study population size, census was used to determine the sample size wherein the population was adopted as the sample size. The study data were gathered using structured questionnaire. In order to confirm the reliability of the study test of instrument, the Crumbach alpha value of 0.7 minimum bench-marks was utilized while its construct validity was based on the Multi-Trait Matrix Method. In presenting the study data, tables, frequencies and simple percentage were used while Pearson Product Moment was used to determine the level of between the study variable with the aid of Statistical Package for Social Sciences version 21.0. The study discovered that normative pressure of institutional isomorphism positively and significantly interlace with survivability measures adopted. Consequently, the study concludes that through the adoption and application of normative pressures by management and staff of telecommunication firms in Nigeria as affirmed by various professional bodies within the confines of their operational requirements, telecommunication firms in Nigeria become progressively aware of global best practices in the world of business which in the long validate their social legitimacy standing which is recipe for survivability goal attainment. Thus, the study recommends that the managers of telecommunication firms in Nigeria should always encourage their staff members to regularly apply their respective professional ethical codes in the discharge of their daily work roles in the organization.
