Order Status Reporting and Relational Value of Major Oil Marketers in Nigeria
Vol. 5 Issue 2
The quest for competitive advantage and organizational positioning has engendered the need for firms to create excellent relationship with customers among the major oil marketers operating in Nigeria. The study aimed at determining the relationship between order status reporting and relational value. The population of the study is the eight (8) major oil marketers operating in Rivers State being the geographical scope of the study, in which was adopted as the sample size for this study considering that the population is small. Five (5) respondents each of the 8 major oil marketers in Rivers State were studied to establish their knowledge level on the major variables of study, using 40 copies of structured questionnaire. The study also made use of multivariate statistical tools to test the stated hypotheses using Pearson Product Moment Correlation (PPMC). The analysis made use of the Statistical Package for Social Sciences (SPSS version 22.0). The relationship between order status reporting and relational value was found to be moderately significant, this is because order status reporting insignificantly correlated with relational value. The study concluded that order status reporting is insignificantly correlated with relational value and recommended the use of order status reporting as variables major oil marketers can adopt as strategies to increase relational value because it showed a moderate relationship with relational value despite that fact that the relationship is insignificant.
