The Moderating Effect of Cost of Credit on Entrepreneurial Marketing Orientation and Organizational Competitiveness of Quoted Industrial Goods Manufacturing Firms in Nigeria
Vol. 5 Issue 2
This study investigated the moderating effect of cost of credit on the impact of entrepreneurial marketing orientation on organizational competitiveness. The study adopted a cross sectional survey research design. The population of the study was the ten (10) quoted industrial goods manufacturing firms in Nigeria. The study made use of both primary and secondary data. A thirty (39) item questionnaire was adopted from previous study which is divided into five (5) point likert type scale, from a scale of strongly agree to strongly disagree. This instrument helped the researcher in generating primary data which aided the study analysis and subsequent results. A secondary data of the historical cost of credit for eleven years was obtained from the Central bank of Nigeria, covering the periods 2008-2018. The findings of the study are that cost of credit significantly moderates the impact of entrepreneurial marketing orientation on organizational competitiveness of quoted industrial goods manufacturing firms in Nigeria. Again, increase in cost of credit leads to decrease in the impact of entrepreneurial marketing orientation on organizational competitiveness of quoted industrial goods manufacturing firms in Nigeria. The study therefore recommends that, the central bank of Nigeria should encourage the banks to extend credit to the industrial goods manufacturing sector at low and single digit interest rates. This will enhance factory expansion and productivity and drive the competitiveness of quoted industrial goods manufacturing firms both in the domestic market and global marketplace.
