A Comparative Analysis of Waiting Lines in the Nigerian Banking Industry
Vol. 4 Issue 1
Waiting for services is part of our daily routine and it is a common experience in virtually every economic life. There is hardly any economic activity that waiting line is not essential. The major objective of the study is to compare the outcome of the application of queuing model/theory to Automated Teller Machine services of …Read More »
Corporate Brand strategies and Customers Emotional Attachment of Quoted Deposit Money Banks in Port Harcourt, Rivers State.
Vol. 4 Issue 1
The purpose of this study was to investigate the relationship between corporate brand strategies and customers emotional attachment of quoted deposit money banks in Port Harcourt. The study adopted the cross-sectional survey research design which enabled the researcher to collect unbiased data from the study targets and describe the relationship between the variables. The population …Read More »
Optimizing the Synergy between Behind the Veil Activities and Commercialization in Product Development and Management; Focus – Nigeria Industrial Sector
This study is on the optimization of the synergy relationship between activities in the behind the veil phases of product development and management and commercialization, thus investigated the extent to which product and portfolio strategy formulation and management aid efficiency in the management of the relationship between behind the veil activities and commercialization among other …Read More »
Green Distribution Practices and Environmental Sustainability of Sachet and Bottle Water Producers in Rivers State
Vol. 4 Issue 1
This study examined green distribution practices and environmental sustainability in Nigeria. The study employed the correlation survey research design where data were collected from sachet and bottle water producers in Rivers State. A sample of 200 respondents was drawn from a population of 400 sachet and bottle water producers in Rivers state using simple random …Read More »
Inventory Control and Customer Satisfaction of Petroleum Marketing Firms in Rivers State
Vol. 4 Issue 1
The study examined the relationship between inventory control and customer satisfaction of petroleum marketing firms in Rivers state, Nigeria. To proffer solutions to the numerous inventory control and customer satisfaction challenges encountered by the firms and customers in the industry. The study adopted cross-sectional survey framework with a target population size of eleven (11) quoted …Read More »
Capability Dimensions Impact of Customer Relationship Management on Marketing Performance of Five-Star Hotels in Southern Nigeria
Vol. 4 Issue
Customer relationship management a strategic tool of 21st century, but most times misconceived. This study conceptualized customer relationship management as an organizational capability anchored on resource base view. Methodologically, a cross-sectional quantitative study, data were sourced from eighteen five-star hotels in southern Nigeria. Findings revealed that all the dimensions of customer relationship management capability wades …Read More »
Impact of Incentives Alignment on Operational Effectiveness in Food and Beverages Industry in Nigeria
Vol. 4 Issue 1
The impact of incentives alignment on operational effectiveness was the focal point of this study. It examined the influence of incentives alignment on quality, delivery speed and operational cost. From extant literature, the concept of incentives alignment and operational effectiveness was critically examined. Incentives alignment is a mechanism for realigning benefits and costs when there …Read More »
Effects of Interorganizational Trust on the Influence of Cloud Computing on Supply Chain Performance
Vol. 4 Issue 1
This paper analyzes the effects of interorganizational trust on the influence of cloud computing on supply chain performance of fuel retail firms in Rivers State of Nigeria. Using the arguments of the social capital theory (SCT), a theoretical framework has been constructed that illuminates the role of interorganizational trust in cloud computing and how this …Read More »
Effect of Service Staff Hygiene on Customer Patronage of Restaurants in Port Harcourt
Vol. 4 Issue 1
The aim of this study was to ascertain the extent of the relationship between Service Staff Hygiene and Customer Patronage of Restaurants in Port Harcourt. This study adopted causal research, involving cross sectional survey design and used structured copies of questionnaire. The instrument contained 25 item questions weighted with 5-point Likert measurement scale to collect …Read More »
Supply Chain Risk Assessment and Sales Performance of Petroleum Marketing Firms in Port Harcourt
Vol. 4 Issue 1
The study evaluated the association between supply chain risk assessment and sales performance of quoted petroleum marketing firms in Nigeria. Risk assessment was operationalized as the independent variable while sales performance as the dependent variable profit and sales growth were used as measures for sales performance. The population for the study comprised of the eight …Read More »