Influence of Website Quality Dimensions on Repurchase Intention: Empirical Evidence From Customers of Jumia Online Stores in Port Harcourt, Rivers State
Vol. 4 Issue 1
The study focused on the influence of website quality dimension and repurchase intention among customers of Jumia online stores in Port Harcourt. Despite, similar studies in other countries around the globe, there is paucity of empirical literature on the subject matter in Nigeria. The overall objective of the study was to examine the influence of …Read More »
Eco-Product Packaging and Marketing Performance: A Study of Quoted Food and Beverages Firms in Nigeria
Vol. 4 Issue 1
In this empirical study, we investigated the relationship between eco-product packaging and marketing performance of 14 quoted food and beverage companies in Nigeria using the pooled least square regression method. Eco-product packaging is measured on an interval scale and data on it were collected primarily from 67 functional managers of the sampled companies based on …Read More »
Understanding the Impact of Cloud Computing Service Adoption on Supply Chain Performance: An Empirical Study
Vol. 3 Issue 2
The field of technology takes a dynamic path and for organizations to survive in the highly dynamic, tempestuous and competitive business landscape, they must grasp technological innovations and flow with the pace of technological advancement. Cloud computing is an application delivered as a service through the internet and computing resources (hardware and software) in the …Read More »
Trust in Relationship Marketing and Business Innovativeness of Quoted Deposit Money Banks in Nigeria
Vol 3 Issue 2
This study investigated the relationship between trust as a dimension relationship marketing and business innovativeness of quoted deposit money banks in Nigeria. An extensive literature review was carried out covering the study variable and measure. Cross sectional survey research design of explanatory type was used to generate data and explain relationships among the variables that …Read More »
Impact of Information Sharing on Operational Effectiveness in Food and Beverages Industry in Nigeria
Vol 3 Issue 2
The impact of information sharing on operational effectiveness was the focal point of this study. It examined the influence of information sharing on quality, delivery speed and operational cost. From extant literature, the concept of information sharing and operational effectiveness was critically examined. Information is a key construct of supply chain management and represents one …Read More »
Dynamic Capability of Customer Relationship Management and Market Performance of Five- Star Hotels in Nigeria
Vol 3 Issue 2
Customer relationship management, one of the first among equals strategic tool of 21st century for organizational success. The study purposefully is said to develop an encompassing framework that will marry dynamic capabilities and customer relationship management literature. The framework was tested on data collected from 20 five-star hotels in Nigeria using spearman Rank order correlation …Read More »
Inventory Planning and Agricultural Productivity in Rivers State.
Vol 3 Issue 2
Rivers State is endowed with enough fertile soil which is expected to be a catalyst for bountiful harvest of agricultural products. However, the major challenge is that there is growing food insecurity with a rising population highly dependent on imported foods. This paper therefore, examined the relationship between inventory planning and agricultural productivity in Rivers …Read More »
Vendor Relationship Management and Business Performance Quoted Deposit Money Banks in Port Harcourt, Rivers State.
Vol 3 Issue 2
The purpose of this study was to examine the relationship between vendor relationship management and business performance of independent petroleum marketers in Rivers State. The study adopted the cross-sectional survey research design. The population of this study consists of the four hundred and fifty (450) independent petroleum marketers in Rivers State. This research design enabled …Read More »
Impact of Corporate Communication on Brand Identification and Brand Satisfaction: Evidence from Quoted Deposit Money Banks in Port Harcourt, Rivers State.
Vol 3 Issue 2
The purpose of this study was to assess the impact of corporate communication on brand identification and customer satisfaction of quoted deposit money banks in Port Harcourt. The study adopted the cross-sectional survey research design which enabled the researcher to collect unbiased data from the study targets and describe the relationship between the variables. The …Read More »
Tax Revenue And Capital Expenditure On Economic Performance In Nigeria: The Var Approach
Vol.3, Issue 2
The study examined the effect of Capital Expenditure and tax revenue on economic performance on the Nigerian economy from 1981 to 2016. The data for this study was sourced from CBN’s statistical bulletin. Vector auto regression method of data analysis was adopted to determine the stability of the variables where it was discovered that the …Read More »