Ambience and Customer Patronage of Hotels in Rivers State
Vol.3, Issue 2
The research on ambience and customer patronage of hotels in Rivers State was conducted to investigate the effect of ambience on customer patronage of hotels in Rivers State. The study adopted a correlational design. The study population was 3500 customers of the registered and operational 3-star hotels. The sample size was 346 determined using the …Read More »
Customer Focus and Organizational Effectiveness of Money Deposit Banks in Nigeria
Vol.3 Isuue 2
This paper examined the influence of Customer Focus on Organisational Effectiveness in money deposit banks in Nigeria. Customer Focus represents the independent variable. New Product Success, Employee Retention and Customer Satisfaction were used as measures of Organisational Effectiveness. 94 copies of the questionnaire were subjected to Data analysis. Data analyses were aided by the use …Read More »
Green Advertising and Corporate Image of Oil Producing Firms in Nigeria
Vol.3, Issue 2
This study examined the relationship between green advertising and corporate image of oil producing firms in Nigeria. The correlation survey research design was adopted. Data were collected from managers and marketers of ten (10) oil producing firms in Rivers State. A sample of 100 respondents was selected from a population of the study using simple …Read More »
Editorial
Vol.3 Issue 1
A Publication of Faculty of Management Sciences, Rivers State University, Port Harcourt Rivers State, Nigeria E-mail:nwokah.gladson@ust.edu.ng
Cultural Distance and International Marketing Effectiveness of Fast Moving Consumer Goods of Multinational Companies in Nigeria
Vol.3 Issue 1
The research on cultural distance and international marketing effectiveness of fast moving consumer goods multinational companies in Nigeria was conducted to investigate the effect of cultural distance on international marketing effectiveness of fast moving consumer goods multinational companies in Nigeria. The study adopted correlational design .The study population was 21 registered and functional fast moving …Read More »
Application of Public Relations Tools in Crisis Management of Major International Oil Companies In Nigeria.
Vol.3 Issue 1
This study was on a critical analysis of the application of public relations tools in crisis management by major international oil companies in Nigeria. It was motivated by the dilemma of ceaseless clashes and crises involving international oil corporations and their host community public, which usually result in killings and shutdown of oil facilities, militancy, …Read More »
Understanding the Dynamics of Eco-Product Labeling Strategy for Marketing Success in Quoted Food and Beverages Firms in Nigeria
Vol.3 Issue 1
The quest to be environmentally friendly has remained a growing concern in the management and sustainability of our environment. As a response, this study aims at unraveling the dynamics of eco-product labeling in ascertaining marketing success of food and beverages firms in Nigeria. The study was guided by two research objectives and hypotheses. The study …Read More »
Domestic Debt And Interest Rate On Nigeria’s Sustainable Development
Vol.3 Issue 1
The study investigated the impact of domestic debt and interest rate on Nigeria’s sustainable development from 1981 to 2016. Data was sourced from CBN’s statistical bulletin. Econometric method of data analysis was adopted to find out the unit root/stationarity test which indicates that all the variables are stationary at first difference which implies they had …Read More »
Proactive strategy and marketing effectiveness of consumer goods firms in Nigeria
Vol.3 Issue 1
The aim of this study is investigate the association between proactive strategy and marketing effectiveness in quoted consumer goods firms in Nigeria. This study used a structured questionnaire to collect data from respondents in the consumer goods firms in Nigeria. The questionnaires were designed in a five point Likert scale of strongly disagree to strongly …Read More »
Systems Selling for Macro Economic Development; Nigeria in Focus
Vol.3 Issue 1
The Economy of Nigeria will experience a lift if firms are able sell off their products, reduce cost of operation and make profit yearly. Systems selling which involves selling interrelated goods and services together as a package serves as a relief to the buyer and reduces cost of selling for the seller and ultimately increases …Read More »